Bridget Lyons on the UX Design Continuum

The Chris Miller Show showcases top UX design experts and explores the many hiring and job complexities of this advancing field.  Determined to better understand this somewhat vague and all-encompassing term, Chris searches for answers in these podcasts. After listening to his latest episode, we sense he’s getting closer to the true meaning behind UX design.

Chris’s fifth guest is UX Designer Bridget Lyons of Studio b, a results-driven Creative Boutique.  Listen in as Chris and Bridget discuss the key driver to why the term UX design means something different to so many.

For Bridget, UX is a moving target that can’t be easily defined. Why? Because a company’s own maturity level in UX design helps drive the terms various meanings. For example, it’s no surprise that many companies are still in the early stages of UX design. So reskinning an old website will be all that company understands UX design to be. The visual element is the extent of their current UX maturity. On the other end of the continuum is product design. In these instances, a company’s UX maturity extend beyond the visual. The product may be an app or an event booth or merchandise. In such instances, a UX designer must factor in more than simply the visual design.

Next Steps


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