Social Media Manager | Job ID: Job #2023

Location:

Social Media Manager – Insurance

Location: Atlanta, White Plains, or Manhattan

Department: Marketing

Summary:

We are searching for a Social Media Manager to develop and execute our social media strategy. You will be responsible for managing our social media presence across various platforms, creating engaging content, and fostering an online community.

Responsibilities:

Collaborate with a social media agency to implement our social media strategy, including content creation, posting schedules, and engagement tactics.

Manage and monitor all company social media accounts (Facebook, LinkedIn, Instagram, Pinterest, TikTok)

Engage with followers through comments and messages to build a strong online community.

Work with internal creative teams to develop compelling social media content (text, images, videos, infographics).

Analyze social media data and audience insights to understand trends, track engagement, and measure performance.

Stay updated on industry best practices, platform changes, and emerging social media trends.

Establish key metrics to measure the impact of social media on overall marketing goals.

Generate reports on social media performance with recommendations for improvement.

Develop targeted social media strategies for different customer segments.

Qualifications:

Minimum 5 years of experience in social media marketing or a related field.

Bachelor's degree in marketing, communications, or a related field (preferred).

Proven experience with successful social media campaigns.

Proficiency in social media management tools and analytics platforms.

Strong creative and copywriting skills to generate engaging content.

Excellent understanding of branding, messaging, and target audience engagement.

Superior written and verbal communication skills.

Design skills a plus.

Benefits:

Competitive salary and bonus structure

Comprehensive health insurance benefits package

Paid time off, holidays, and sabbatical program

Financial wellness and wellbeing programs

Dynamic and positive company culture

Modern work environment with perks.

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