Paid Social Advertising Specialist | Job ID: Job #2182

Location:

Our client is looking for a Paid Social Advertising Specialist.

Required skills

  • Work collaboratively with other digital marketing specialists managing other forms of digital advertising to ensure continuity across campaigns
  • Work collaboratively with organic social media specialist to ensure continuity across organic & paid social efforts
  • Write ad copy and work with creative team on ad design to support campaigns
  • Manage and optimize paid social campaigns for clients on an ongoing basis, while monitoring budgets
  • Work with marketing analyst on the analysis and reporting of paid social campaigns

Minimum experience

  • 2-5 years in a paid social advertising role
  • Experience setting up and managing paid social campaigns across Facebook, Instagram & LinkedIn in particular
    • Experience with B2B LinkedIn and Meta lead generation and lead form strategies
    • Experience with eCommerce sales and knowledge of Facebook/Instagram Shop
  • Meta Ads Certified
  • Strong analytical skills to analyze & optimize campaigns
    • Google Analytics Certified
    • Google Tag Manager Experience
    • Deep experience with pixels, insight tags, UTM parameters, event tracking, conversion tracking and multi channel attribution
  • Strong creative background with experience working with designers and creative teams to brainstorm and/or provide strong, clear direction on design & creative needs to support campaigns
  • Strong understanding of paid social design best practices and specifications
  • Strong organizational, written, and verbal communication skills
  • Strong attention to detail is a must
  • A desire to work in a fast-moving, dynamic, team-oriented environment with the ability to manage multiple projects simultaneously
  • Bachelor’s degree in marketing, communications or equivalent 

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