Senior Marketing Manager Operations | Job ID: Job #1968

We are seeking a Senior Marketing Operations Manager for our client. This position is 4days onsite in Worcester,MA one day working from home.

The candidate will serve as the customer ambassador throughout the customer journey to ensure a seamless end-to-end experience.

• Candidate must have ambition to pursue new projects, drive new ideas to evolve responsibilities
• Proven ability to work creatively/analytically in a problem-solving environment
• Intellectual curiosity about the customer, customer journey, and experience
• A self-motivated, high-capacity individual who can function and win in a demanding, performance-driven environment
• Excellent communication skills effectively articulated in both written and oral forms across a diverse audience base
• Partner with Marketing, Category management, IT, and other cross-functional teams to execute the technical operations of digital and engagement campaigns
• Responsibility for the technical operations of all digital advertising channels
• Oversight and reporting of consumer data tracking on the website
• Define, measure, and analyze campaign metrics, communicate results, and implement actions that enhance effectiveness.
• Own monthly reporting on all things Digital, including advertising, website, and email programs to be presented at weekly meetings and quarterly reviews.
• Support coordination of multiple vendors to ensure program timelines are met and deliverables are of the highest quality.

COMPETENCIES – SKILLS, KNOWLEDGE & EXPERIENCE

Bachelor's Degree in Business Systems Management, Digital Marketing, or similar required; advanced degree preferred

• Positive, can-do attitude regardless of the task at hand
• 5+ years of B2C marketing experience
• Proficiency in marketing automation – experience with Blaze and HubSpot a plus
• Must be metrics-driven, strong analytical thinker with the ability to tell a story with data
• Ability to blend big-picture, strategic thinking with a highly tactical mindset
• Strong verbal and written communication skills
• Experience in and proven track record in developing the operational backbone and managing multi-touch, integrated marketing campaigns within the digital environment
• Excellent project and people management skills, with a demonstrated ability to consistently orchestrate, prioritize, and manage multiple projects, from concept through implementation
• Leadership & Management /Behavioral Competencies

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