Marketing Coordinator | Job ID: Job #1919

I am recruiting an intermediate Marketing Coordinator with Legal experience for my long-time customer located on Long Island. This is a full-time role with an excellent pay package comprising of a generous base salary up to 80K depending on experience. The role also has a fair annual bonus component. It comes with above-standard Medical Benefits. It offers a matched 401K program, an above standard vacation plan, and finally, a highly encouraged tuition reimbursement policy for any relevant course.

***Send updated Word formatted resume to [email protected] and/or call 516-410-0657.

Responsibilities/Requirements:

·       Responsible for maintaining our website and SEO optimization.

·       Work in coordination with the Senior Director to devise and execute our promotional material in all appropriate media including print and digital publications.

·       Create valuable content for all marketing channels. Develop compelling content that aligns with company focus and goals and that generates leads. Assist in creation of and maintain a distribution plan for content into key channels.

·       Solicit articles to be authored by other company employees and coordinate with team to ensure strategic placement in appropriate publications both digital and print.

·       Identify and execute the facilitation of industry surveys and nominations.

·       Assist with new neutral integration, including writing/reviewing announcements of new neutrals, their bios and related materials ensuring accuracy, consistency, and quality.

·       Maintain our CRM system and facilitate appropriate mailing lists for events, targeted client outreach and other communications.

·       Assist with lead generation of sales for company.

·       Work with internal parties (sales, business development, CLE, IT, business units, finance) and external parties (neutrals, service providers, etc.) to craft and implement marketing communication strategies and activities.

·       Promote the company’s brand, ensuring consistency, accuracy, and authenticity of messaging and brand positioning across all practice and service areas and platforms.

·       Actively develop and execute multidisciplinary campaigns to raise the company’s profile and support sales efforts and company visibility.

·       Assist with conceptualization and enhancement of marketing materials/assets, including the website, marketing and sales collateral, advertising, event-related materials, etc.

Knowledge & Skills

·       Proficient in marketing and corporate communications with 2 – 4 years of experience, preferably within the legal community.

·       Excellent verbal and written communication skills, with the ability to write, as well as edit/proof effectively.

·       Content development and presentation skills.

·       Superior organizational and documentation skills.

·       Creative, inquisitive, and passionate about understanding and telling the company’s story in an authentic manner.

·       Thorough understanding of market development, strategies, and practices.

·       Hands-on experience with the following CMS/CRM tools: HubSpot and ZoomInfo.

·       Strong knowledge of WordPress.

·       Ability to analyze data to refine marketing campaigns and optimize return on investment.

Education

• A bachelor’s degree

Location

·       Remote work (1 – 2 days per week) may be considered after the candidate is trained and fully versed in the company’s business, policies, and procedures.

·       ***Send updated Word formatted resume to [email protected] and/or call 516-410-0657.

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